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Advertising for Results

By Brown, G. F.

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Book Id: WPLBN0000700375
Format Type: PDF eBook
File Size: 926.97 KB.
Reproduction Date: 2007
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Title: Advertising for Results  
Author: Brown, G. F.
Volume:
Language: English
Subject: Technical manuals, Manual, Technology
Collections: eBooks and Manuals Collection
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Brown, G. (n.d.). Advertising for Results. Retrieved from http://community.worldjournals.org/


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Excerpt:

Table of Contents
Table of Contents: Legal Notice, 2 -- Acknowledgments, 5 -- Introduction, 8 -- Chapter 1. Gathering, 9 -- The Blank Screen, 9 -- Where You Are Gathering From, 9 -- Inside, 14 -- Reference Excellent Work, 17 -- Can?t Keep Gathering, 18 -- Chapter 2. Objectives, 24 -- Things to Know Before Embarking, 24 -- Getting to the Objectives, 24 -- Making Notable Progress Over Time, 25 -- Satisfying the Criteria, 25 -- Face It: You?re Selling!, 26 -- Chapter 3. Strategy, 27 -- It?s It, 27 -- Building the Framework, 27 -- No Planning Is Wrong, 27 -- The Vacuum, 28 -- Product, 29 -- Prospect, 31 -- Problem, 43 -- Competition, 53 -- Appeal, 63 -- Chapter 4. Image, 70 -- Intro to Image, 70 -- Aspects of Image, 70 -- Chapter 5. Idea, 72 -- What?s the Idea?, 72 -- How to Create Ideas, 72 -- Aspects With Idea Creation, 82 -- Chapter 6. Campaign, 84 -- What Is A Campaign?, 84 -- Why Have A Campaign?, 84 -- Let?s Build A Campaign, 84 -- Stick-To-It-Ive-Ness, 86 -- Chapter 7. Selling, 87 -- Persuasion, 87 -- Framing, 89 -- Success, 90 -- Chapter 8. Approach, 91 -- What Is the Approach?, 91 -- Choosing the Approach, 91

 
 


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